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Social Media Marketing – Do’s & Don’ts

It’s no secret that social media marketing can be a great way to reach new customers and grow your business. But there are right ways and wrong ways to go about it. Here are a few tips on what to do – and what not to do – when it comes to social media marketing. 

Do: Post High-Quality Content 

When you’re posting on social media, make sure that the content you’re sharing is high quality. That doesn’t mean that every post needs to be a groundbreaking piece of journalism, but it does mean that every post should be well-written, accurate, and engaging. If you’re posting content that is poorly written or full of errors, people will take notice – and they won’t be impressed. 

Do: Be Consistent 

It’s important to be consistent with your social media posts. If you only post once in a while, people will forget about you. But if you’re posting multiple times a day, every day, people will start to get overwhelmed. Find a happy middle ground – aim for one to three posts per day – and stick to it. Consistency is key. 

Don’t: Post Promotional Material All the Time 

Nobody wants to be bombarded with ads all the time, and that goes double for social media users. If every single post on your social media accounts is a sales pitch, people are going to tune you out pretty quickly. Instead, focus on providing value – share helpful tips, interesting facts, or entertaining content. Then, every once in a while, you can slip in a quiet promotion for your product or service.  

If you’re using social media to market your business, it’s important to do it right. That means posting high-quality content on a consistent basis – but not so much that you become an annoying salesperson. Follow these tips and you’ll be sure to find success with your social media marketing campaign. 

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